Experimental evidence on the role of framing, difficulty and domain-similarity in shaping behavioral spillovers
Year: 2024
Type: article
Abstract: Does prompting people to volunteer for the climate spur or hamper further environmental engagement? We address this question in an online experiment with 10,670 German respondents. First, respondents read a text explaining how to help scientists fight climate change. Second, participants choose whether to do a real-effort task, like the behavior emphasized in the text. Third, respondents can sign a petition against climate change. In Study 1, we manipulate the narrative of the texts. We compare narratives condemning inaction or praising climate action against a neutral narrative (control) and an unrelated article (placebo). In Study 2, we investigate how the difficulty of the first behavior moderates behavioral spillovers. In Study 3, we test if the similarity between the domains of the two behaviors (e.g., environment, health) moderates spillover effects. None of our narratives increase the uptake of the real-effort task. Doing the real-effort task does not increase the likelihood of signing the petition either. Difficulty and domain-similarity do not moderate these effects.
Authors: Köbrich León, Anja, Picard, Julien, Schobin, Janosch
Language: English
Subfield: Management, Monitoring, Policy and Law
Field: Environmental Science
Domain: Physical Sciences
Open Access status: green
OpenAlex ID: W6906389970
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