Year: 2025
Type: dissertation
Abstract: The emergence of Name, Image, and Likeness (NIL) has fundamentally transformed the landscape of collegiate athletics, providing student-athletes with unprecedented opportunities to profit from their personal brand. This study explores the intersection of NIL and the academic and athletic experiences of Black female collegiate athletes at Division I institutions compared to their counterparts. Through a quantitative analysis, this research examines how NIL influences their academic commitment, athletic performance, and overall collegiate experience. Additionally, it investigates the challenges and barriers these athletes face in leveraging NIL opportunities, including disparities in access, representation, and institutional support. By centering on Black female athletes, this study contributes to growing discourse on equity in collegiate sports and aims to inform policies and support NIL ecosystems within collegiate sports. The findings highlight the dual impact of NIL as both an avenue for empowerment and emphasizing the need for strategic educational and institutional interventions. Ultimately, this research provides critical insights and serves as a platform for further research into the impact of NIL and how we can support Black female collegiate athletes.
DOI: 10.17615/qwmw-eq04
Author: Young, Ariel
Institution: University of North Carolina at Chapel Hill
Language: English
Topic: Sports, Gender, and Society
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6906494828
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