Work

NBA Without Borders: A comparative case study of NBA’s global expansion

Year: 2025

Type: dissertation

Abstract: (Abstract taken from introduction) The global expansion of sports leagues has become significant in today’s interconnected world. The National Football League (NFL) and Major League Baseball (MLB) have been exploring new foreign markets to grow in. Through international games during the season and easier access to games played in the United States of America, they are garnering a larger international audience. Moreover, through championships such as the World Series and the Olympics, sports are quickly bringing different parts of the world together.

Source: Carolina Digital Repository (University of North Carolina at Chapel Hill)

DOI: 10.17615/r2wa-kg69

Author: Bhise, Sakshi

Institution: University of North Carolina at Chapel Hill

Language: English

Topic: Physical Education and Sports Studies

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6906643260

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