Factors Affecting Customers' Intention to Use E-Banking Services at Vietnam Joint Stock Commercial Bank for Investment and Development
Year: 2025
Type: article
Abstract: This study was conducted to evaluate the factors affecting customers’ intention to use e-banking services at the Joint Stock Commercial Bank for Investment and Development of Vietnam. Using the methods of assessing the reliability of the scale, exploratory factor analysis (EFA), multiple regression analysis with data of 421 customers at the Joint Stock Commercial Bank for Investment and Development of Vietnam, the research results showed that the intention to use e-banking services of customers is affected by factors including: social influence, brand factor, perceived usefulness, perceived ease of use, technology and security. Based on the research results, the author proposes managerial implications to improve customers’ intention to use e-banking services at the Joint Stock Commercial Bank for Investment and Development of Vietnam.
Author: Nguyen Van Hao
Institution: Ho Chi Minh University of Banking
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6911714864
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