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The Application of Business English in Cross-border E-commerce Trade:A Comprehensive Analysis

Year: 2024

Type: article

Abstract: This paper comprehensively explores the application of Business English in cross-border e-commerce trade. It analyzes the background and significance of cross-border e-commerce, reviews relevant literature, and examines the role and challenges of Business English. Through data analysis and case studies, it offers insights into strategies for effective application and proposes future research directions. The study aims to enhance understanding of the importance of Business English in facilitating successful cross-border e-commerce operations. Keywords: Business English; Cross-border E-commerce; Communication; Marketing; Challenges

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.14512800

Author: Yanhua Gao1,2,a* , Siti Hajar Mohamad3,b

Language: English

Topic: E-commerce and Technology Innovations

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6911848751

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