Creating Mice Tourism Destination Brand in Samarkand
Year: 2025
Type: conference-paper
Abstract: The article discusses importance of developing a strong brand identity for destinations targeting MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, significance of branding in attracting international business events and enhancing a destination's competitiveness. The author highlights essential elements such as infrastructure, accessibility, government support, and marketing strategies that contribute to a successful MICE brand. The study also examines case studies of well-established MICE destinations, providing insights into best practices and challenges in brand positioning.
Author: Marjona Toshmamatova
Institution: Tashkent State University of Economics
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W6911889360
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