Impact of simulation drama-based training on sales performance metrics of junior sales executives
Year: 2024
Type: article
Abstract: This research paper investigates the effect of Simulation Drama-based training on the sales performance of junior sales executives, specifically analyzing changes in conversion rates and revenue generation. Through an experimental approach, a group of 32 junior sales executives participated in a structured simulation drama training program, and their performance metrics were compared before and after the training. The results show a statistically significant improvement in key performance metrics, indicating the effectiveness of the training method. The findings suggest that simulation drama can be a valuable tool for enhancing real-world sales competencies.
Authors: Dr. Prathamesh S. Nadkarni, Dr. Avinash Pawar, Dr. Ajit Thete
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6911890248
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