Factors Influencing the Adoption of Mobile Banking Technologies Among the Genz in Mizoram
Year: 2025
Type: article
Abstract: This research explores mobile banking use and behaviour across Gen Z, the generation growing up andbeing born with the digital era. The study argues that ease of use and availability are the determinants fordigital banking services use by Gen Z. Social influence, especially peer and family social influence, playsa major impetus in making them aware of and adopting digital banking technologies. Security issues andtechnical issues, including slow internet connectivity, failed transactions, and complex user interfaces, aresome of the key concerns of Gen Z users. There has been an indication through the study of a moderatepositive correlation between fear of security attack and the occurrence of technical issues related to bankapps. UPI (Google Pay, PhonePe, Paytm) is the most favoured banking technology among the majority ofGen Z users. There is also considerable interest among Gen Z in future applications of cryptocurrency andbanking with blockchain. Banks have an incentive to become more secure, make user interfaces easier touse, and adopt new technology in order to serve Gen Z well.
Author: Lalhlimpuii Pautu, Dr. R.Sakthivel
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6911892365
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