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Emerging trends in e-commerce and their applications: Driving digital transformation in retail

Year: 2024

Type: article

Abstract: The e-commerce industry is rapidly evolving, influenced by emerging technologies like artificial intelligence (AI), augmented reality (AR), voice commerce, blockchain, and personalization. This paper explores the latest trends shaping the future of e-commerce, backed by real-world data, analysis, and practical applications. We assess the impact of these technologies on customer experience, operational efficiency, and revenue growth, providing a data-driven examination of how leading companies leverage these trends. Results from our analysis highlight the key opportunities and challenges facing businesses today.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15128856

Authors: Deepak Mathur, Vaibhav Gupta

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: green

OpenAlex ID: W6911922035

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