Restaurant Efficiency in Venturing Online Food Delivery Services in Alaminos City During Pandemic
Year: 2025
Type: article
Abstract: Online food delivery has made a major impact on the restaurant industry during the Covid-19 pandemic. Most traditional restaurants have ventured into online food delivery. This study was conducted to assess the effectiveness and efficiency rate of restaurants in Alaminos, venturing into an Online Food Delivery Services amidst the pandemic. The study used survey questionnaires using google forms to collect data. Frequency counts, percentage, weighted mean and analysis of variance (ANOVA) to determine the significant difference between the strategies used across profile variables were used. A total of 300 managers and employees serve as the respondents of the study. Results showed that 181 or 60.3% of the respondents exist within the bracket of one (1) to five (5) years in the food business, strategically located within Poblacion area of Alaminos City and have collaborations with food riders. That the effect of the used strategies in the implementation of online food delivery service has a huge impact on the overall operations of the Restaurants, Cafés, and Milk tea shops. That “establishment offering deals such as promos, combos, and holiday promos”, has a significant difference to the profile variables in terms of the years of existence, strategic location and type of establishment.
Authors: Mark Harley V. Bristol, Jocelyn S. De Vera, Pauleen Mae N. Camba, Mark Allan S. Adonis, Alexis G. Dizon, Joanne N. Onia
Institution: Pangasinan State University
Language: English
Topic: COVID-19 Pandemic Impacts
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W6911924814
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