The Power of Storytelling in Social Entrepreneurship Branding and Outreach
Year: 2025
Type: article
Abstract: In the evolving landscape of social entrepreneurship, storytelling has emerged as a powerful strategic tool for branding and outreach. Unlike traditional business models, social enterprises operate with a dual mission—generating both social impact and financial sustainability. Storytelling bridges this gap by humanizing the mission, building emotional connections, and effectively communicating the value proposition. This paper explores how storytelling enhances the visibility, credibility, and engagement of social ventures by transforming abstract causes into relatable narratives. By analyzing successful case studies and narrative techniques, the study highlights how storytelling fosters trust, mobilizes communities, and differentiates social brands in a crowded marketplace. Ultimately, storytelling is positioned not just as a communication device but as a catalyst for awareness, advocacy, and systemic change. Storytelling has emerged as a powerful strategic tool in the field of social entrepreneurship, playing a vital role in building authentic brands and connecting with communities. This project explores how social entrepreneurs harness the emotional and narrative power of storytelling to communicate their mission, build trust, and engage stakeholders. Unlike traditional businesses, social ventures must not only promote their products or services but also inspire action and empathy. Through compelling stories of impact, struggle, and transformation, social entrepreneurs can create meaningful outreach, foster deeper relationships with their audience, and build a strong, purpose-driven identity. This study highlights real-world examples where storytelling has successfully enhanced brand visibility, mobilized resources, and scaled social impact, thereby demonstrating that in today’s crowded information landscape, it is the story—not just the solution—that moves people to act.
Authors: Joshi, Rajshri Prakash, Singh, Rajinder
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
SDG: Reduced inequalities
Open Access status: green
OpenAlex ID: W6911929845
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