The Impact of Big Data on Marketing and Advertising in the Hotel Industry
Year: 2024
Type: article
Abstract: The article examines the influence of Big Data technologies on marketing strategies of the hotel industry. The main methods of collecting and analyzing large volumes of data, their application to improve customer service and increase loyalty are considered. Special attention is paid to the analysis of practical cases of Big Data implementation in the hotel business, and the main challenges faced by Ukrainian hotels when implementing these technologies are identified. The prospects for the development of the hotel industry thanks to the use of big data processing technologies have been determined.
Authors: Halan О., Skorokhodov M.
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: green
OpenAlex ID: W6911930793
FWCI:
Cites:
Cited by:
Related to: