Work

A Mixed Reality Eye-Tracking Study on Visual Influences in Dietary Choices

Year: 2024

Type: article

Abstract: This study explores a new method for studying food consumption behaviors using eye-tracking in a Mixed Reality (MR) environment. Participants wear video see-through headsets and interact with various food scenarios while their gaze patterns are tracked. The study combines these metrics with questionnaires and immersive visuals to analyze eating habits. Expected results aim to show that carnivorous participants focus more on meat, vegetarians engage more with sustainable food choices, and omnivores respond to a broader range of factors. The findings are expected to highlight the potential of MR eye-tracking to reveal hidden preferences and inform tailored educational and marketing strategies based on dietary habits. https://www.climatechoice.eu/2024/12/09/mixed-reality-eye-tracking-advancing-behavioral-insights-for-sustainable-choices/

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.14385469

Authors: Tantaroudas, Nikolaos Dimitrios, Koukoudis, Konstantinos, Katika, Tina

Institution: Institute of Communication and Computer Systems

Language: English

Topic: Gaze Tracking and Assistive Technology

Subfield: Human-Computer Interaction

Field: Computer Science

Domain: Physical Sciences

Open Access status: green

Funder: European Commission

Award: Mainstreaming Integrated Assessment Models by embedding behavioural change and actor heterogeneity, and increasing their outreach to citizens, communities and industrial actors