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Social Desirability as a Factor of Prosocial Behavior

Year: 2024
Type: article
Abstract: Prosocial behavior is behavior aimed at providing gratuitous assistance to people who are not related to the helping blood relationship, if they have a choice. Helping behavior belongs to the category of prosocial behavior. Helping behavior includes actions such as sharing, giving, helping. Social desirability can be defined as the tendency of an individual to express himself in a more positive light in the eyes of others. This is expressed in the desire to conform to social norms and values.
Authors: E.N. Ustyuzhaninova, S.S. Hristova
Language: English
Open Access status: green
OpenAlex ID: W6911968560
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