Work

Communication Management at International Shakespeare Festival Craiova. Cross-cutting perspectives

Year: 2024

Type: article

Abstract: This analysis aims to describe how the identity of the Craiova International Shakespeare Festival has been built over time. It will trace the communication patterns, the diversification of audience categories and the democratization of the festival's offer, as well as the evolution of communication strategies. An important stage will be the description of the communication barriers that the Festival's communicators have to overcome, as well as the techniques to attract certain influencers to take up and relay the message. The Craiova International Shakespeare Festival is already 30 years old, but its identity is still evolving. The analysis will highlight the stages of identity building as one of the main outcomes of the communication process.

Source: RePEc: Research Papers in Economics

DOI: 10.5281/zenodo.15258334

Author: Xenia Negrea

Institutions: University of Medicine and Pharmacy of Craiova, University of Craiova

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6911994492

FWCI:

Cites:

Cited by:

Related to: