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Will AI Twist the Art of Conducting a Survey?

Year: 2025

Type: article

Abstract: Surveys are a cornerstone of research and public engagement, yet too often they fall short, delivering low response rates, disengaged participants, and data that lacks depth. This article explores an emerging alternative - using AI to reimagine the survey as a dynamic, conversational experience. Through our project, we pilot an AI-powered agent that guides users through questions with empathy, adaptability, and responsiveness. We examine why AI is well-suited to this challenge, what makes this approach different, and the ethical, technical, and design considerations involved. More than a test of technology, this is a call to rethink how we gather insight, and how we can listen more meaningfully at scale.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15512133

Author: Virmani, Swati

Institution: De Montfort University

Language: English

Topic: Survey Methodology and Nonresponse

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6911999890

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