Work

Augmented Reality Meets Sustainability: A New Era for Fashion Innovation

Year: 2024

Type: article

Abstract: Digital transformation in fashion is leading retailers to use AR to boost customer interest and ease the shopping process. Brands like Nike and Forever 21 are mixing real and digital worlds through metaverse stores, offering fun, interactive shopping experiences. With digital elements becoming part of fashion, the industry is evolving. This change aims to lower return rates and make personal style more unique. We’re moving towards a future where tech and imagination merge in fashion. It’s about the clothes and the experience. Together, our ideas and technology create a limitless fashion world.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.14206315

Author: Sushila1,* and Sarita Devi2

Language: English

Topic: Cultural and Historical Studies

Subfield: Visual Arts and Performing Arts

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6912047433

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