Innovative Strategies for Promoting Uzbekistan as a Tourist Destination on the International Stage
Year: 2024
Type: article
Abstract: The article explores innovative strategies for promoting Uzbekistan as a tourist destination on the international stage. Amid increasing competition in the global tourism market, the country seeks to find new approaches to attract foreign tourists and enhance its image. The primary focus is on leveraging digital technologies such as artificial intelligence and big data analytics to personalize the tourist experience. Additionally, the implementation of virtual and augmented reality (VR and AR) is proposed to create preliminary tours and interactive guides. An essential part of the strategy is the emphasis on sustainable development, the preservation of cultural heritage, and the use of eco-friendly solutions.
Authors: Raxmonov, Azizbek Mansurovich, Nasirov, Dilshod Farkhadovich
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6912065116
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