Data Presentation of Platform-Specific Masculinities: The Evolution of Gender Representation in Indonesian Reality Shows Across Television and Digital Media
Year: 2025
Type: article
Abstract: This study examines the transformation of masculine representation across television and digital platforms in Indonesian reality shows. We identified distinct patterns of masculine representation emerging across platforms through a mixed-method analysis of 240 hours of television programming, 1,100 digital media items, and survey data from 1,000 respondents. Our study reveals a significant decline in traditional masculine representations from 85% to 30% between 2019 and 2024, accompanied by the rise of "platform-specific masculinities." The research identifies three primary categories: traditional (dominated by competitive achievement), emotional (characterized by interpersonal connection), and creativity (marked by innovative self-expression). Digital platforms demonstrate higher engagement rates for emotional (380k interactions) and creative content (320k interactions) compared to traditional representations (180k interactions), particularly among younger audiences (18-24). While television maintains predominantly traditional representations (65%), digital platforms, especially TikTok, show higher proportions of emotional (42%) and creative (45%) expressions. These findings contribute to understanding how platform characteristics influence gender representation and suggest implications for media production in Southeast Asia.
Authors: Sonni, Alem Febri, Irwanto, Irwanto
Institutions: Hasanuddin University, Binus University
Language: English
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6912074267
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