Flavours of Affection: Unveiling the Culinary Symbolism in The Founder and The Lunchbox
Year: 2025
Type: article
Abstract: Food functions as a potent emblem of cultural identity and character development in both The Founder (2016) and The Lunchbox (2013). Ray Kroc's ascent in the fast-food industry is framed in The Founder by his relationship with food, which represents his own aspirations, the commercialization of the American Dream, and the loss of authenticity in the process of achieving success. Food turns into a vehicle for both exploitation and innovation, mirroring Kroc's ethical shift. In contrast, The Lunchbox uses food as a personal means of communication and emotional expression. In the fast-paced urban setting of Mumbai, the protagonist's lunchbox becomes a symbol of love, care, and cultural continuity. The movie emphasizes the importance of food in upholding traditional values while negotiating modernity. Both movies show how food not only fuels the body but also reflects deeper cultural and personal stories, offering insights into social systems, emotional ties, and identity creation. Each of these movies uses food to highlight how people's relationships with what they eat and how they generate food can significantly influence their cultural identity and character. This study explores neuropsychoanalysis, an interdisciplinary field that integrates neuroscience and psychoanalytic theory, examining how brain functions shape emotions, cognition, and behaviour, offering insights into the mind-brain connection.
Authors: Aiswarya Roy, Krishna R, Dr. Krishnajamol
Language: English
Subfield: Visual Arts and Performing Arts
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W6912093879
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