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28. Cultural Narratives and Their Impact on Sustainable Business

Year: 2025

Type: conference-paper

Abstract: Cultural narratives—stories, beliefs, values, and traditions shared within societies—play a vital role in shaping perceptions of responsibility, consumption, and ethical behavior. This paper explores how these narratives influence the evolution and effectiveness of sustainable business models, especially in regions where cultural identity is closely tied to economic activities. Drawing from indigenous traditions, religious texts, folklore, and modern reinterpretations, the study reveals how cultural narratives support or hinder sustainability. The paper argues that embedding cultural values into business strategies can enhance community trust, encourage long-term thinking, and align enterprises with the Sustainable Development Goals (SDGs), especially SDG 12 (Responsible Consumption), SDG 8 (Decent Work), and SDG 11 (Sustainable Communities).

Source: Zenodo (CERN European Organization for Nuclear Research)

Author: MUTHTHARASI – Art Literary Culture Tamil Journal

Language: English

Topic: Corporate Social Responsibility and Sustainability

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6912097644

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