Blockchain Technology: A Catalyst For Eco-Friendly Product Validation
Year: 2025
Type: article
Abstract: The rise of blockchain technology has reshaped competition between traditional and ecofriendly products by offering a means to verify sustainability claims. This study uses game theory to examine how blockchain integration influences market dynamics between retailers selling eco-friendly and conventional goods. Two pricing models are considered: one for a firm using blockchain certification for its eco-friendly product and another for a manufacturer of traditional products. The study assesses two key factors blockchain adoption costs and product quality choices. Findings indicate that blockchain does not inherently expand the market for eco-friendly products but intensifies competition as eco-conscious consumer numbers grow. While blockchain may alleviate some competitive pressures, its presence alone does not guarantee an edge for eco-friendly products. Companies leveraging blockchain must also secure strong bargaining power to outperform conventional products.
Authors: K Satya Mounika, et al
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6912101688
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