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Analyzing the Impact of Accommodation and Food Quality on Tourist Satisfaction in Madurai

Year: 2025
Type: article
Abstract: This study examines consumer satisfaction and preferences regarding tour services in Madurai City. The research evaluates factors influencing consumer decisions, including service quality, affordability, and customer loyalty. A structured questionnaire was administered to 120 respondents, and the collected data was analyzed using ANOVA. The findings indicate that accommodation and food quality significantly impact satisfaction levels, while pricing and service availability are less influential.
Author: Dr.S.VALLI DEVASENA , K.S.Abinaya
Language: English
Open Access status: green
OpenAlex ID: W6912102785
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