Work

From Brand to Everyday Word: When Trademarks Become Language

Year: 2025

Type: article

Abstract: This article analyzes some well-known company names becoming generic names for their product types, in other words “brand generation” known as genericide. This phenomenon is a unique process that occurs at the intersection of linguistics, marketing and culture, through which company names are absorbed into the everyday language of people. The study examines five brand names widely used in Asia, particularly in Uzbekistan looking into their origin, too.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.16787799

Author: Ismatillaeva, Sabina Mamarasul qizi

Language: English

Topic: Linguistics, Language Diversity, and Identity

Subfield: Language and Linguistics

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6912180668

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