Marketing and management in healthcare
Year: 2025
Type: article
Abstract: The healthcare industry faces unprecedented challenges, from rising patient expectations to operational inefficiencies, making the integration of strategic “marketing and management”essential for success. This article explores data-driven approaches to “”patient acquisition, operational excellence, and regulatory compliance””, supported by real-world case studies from leading organizations like Mayo Clinic, Pfizer, and Northwell Health. Key findings reveal that “”digital-first marketing”” (e.g., SEO, telehealth promotions, and AI chatbots) improves patient engagement, while “”AI-powered management”” reduces costs and wait times without compromising care quality. Sector-specific strategies for “”hospitals, pharma, and digital health startups”” are examined, alongside emerging trends like “”voice search optimization and blockchain credentialing””. The research concludes that healthcare providers who align “”marketing personalization, lean management, and proactive compliance”” achieve “”2.4x faster revenue growth”” (MGMA).
Authors: Moldoev Murzali Ilyazovich, Mohd Obaidullah, Shifa
Institution: Osh State University
Language: English
Subfield: General Health Professions
Field: Health Professions
Domain: Health Sciences
Open Access status: green
OpenAlex ID: W6912295675
FWCI:
Cites:
Cited by:
Related to: