Work

Formation of a territorial brand

Year: 2025

Type: article

Abstract: The relevance of this work is due to the fact that today there is a trend towards branding territories, due to which there is a need for competent strategies for their formation and promotion. The article presents the main aspects of the theories of researchers on this topic. The example of the Russian region is examined.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15475257

Author: Dzyuba, M.A.

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6912345243

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