Reimagining Google+: Addressing Social Media Monopoly and Crafting a User-Centric Alternative
Year: 2025
Type: article
Abstract: The prevalence of social networking in daily life has empowered a handful of tech giants to dominate online communities, shape public discourse, and wield vast influence over billions. Meta’s near-monopoly on global social platforms—Facebook, Instagram, and What Sapp—raises pressing concerns over privacy, user autonomy, data sovereignty, and systemic risk if a single provider fails or abuses its power. This comprehensive research investigates the redevelopment of Google+ as a modern, privacy-forward, community-driven alternative, grounded in extensive user research, market analysis, persona development, and competitive assessment.Through methodical use of surveys, user journey mapping, and empathy mapping, the study identifies widespread dissatisfaction with existing platforms. A significant share of users is disillusioned by intrusive ads, lack of privacy, algorithmic opacity, and the homogeneity of engagement on Meta properties. Users across demographics crave platforms that offer personalized community spaces, transparent privacy controls, integration with productivity tools, and genuine opportunities for meaningful interaction—needs left unfulfilled by monopolistic incumbents.
Author: Chirayu Tongra, Ruchi Gaur
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6912402356
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