Augmented Business Intelligence: A Multi-Criteria Approach
Year: 2025
Type: article
Abstract: This study examines enhanced Business Intelligence (A-BI) solutions that incorporate advanced simulation and predictive analytics to improve decision-making processes. We highlight the limitations of conventional BI infrastructures focused on data warehousing in forecasting and scenario modeling. We offer a multi-criteria evaluation methodology utilizing the Analytic Hierarchy Process (AHP) to evaluate A-BI solutions based on essential criteria: what-if scenarios, forecasting, and machine learning capabilities. Our analysis designates SAP Analytics Cloud as the most efficient solution for adding simulation features. This study presents a systematic approach for choosing BI systems that correspond with contemporary corporate requirements for agility, interaction, and strategic insight.
Authors: HARAKAY, Yasser, EL KHALDI, Mohamed
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6912444997
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