Dari Piring ke Hati: Faktor-Faktor Kepuasan Pelanggan di Restoran dan Kafe Banyuwangi
Year: 2024
Type: article
Abstract: This journal discusses the factors that influence customer satisfaction in restaurants and cafes in Banyuwangi, a city experiencing rapid growth in the tourism and culinary sectors. Through a quantitative survey, the study found that service quality and product quality are the main factors influencing customer satisfaction, followed by ambience and price. This research provides practical guidance for culinary businesses to improve services and products, create a cozy atmosphere, and set prices that match the value offered. The results are expected to help maintain customer loyalty and competitiveness amid fierce competition in the local culinary industry.
Source: Figshare
Author: Najmi Ramadhani, Nadhir
Language: English
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6920821441
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