Using social media to promote products and help alleviate poverty - Taking Yanchang County in Shaanxi Province as an example
Year: 2024
Type: article
Abstract: \nChina has adopted many poverty alleviation policies in the past decade and has achieved some results. This study takes Yanchang County, Shaanxi Province, as an example to provide reference suggestions for poor areas on how to use social media to promote products. This study combines the local characteristics of Yanchang County and recommends that the local government strengthen the promotion and popularization of social media, strengthen infrastructure construction, create courses to teach how to use electronic products, and actively seek cooperation with high-traffic Internet celebrities and live broadcast rooms to increase product awareness. Finally, it is necessary to actively interact with customers on social media, publish content, pay attention to customer feedback, and modify and improve products and services in a timely manner. It is hoped that other poor areas can improve economic conditions for local people through this study and combine local characteristics.\n
Author: Mengqi Zou
Institution: Mercer Island School District
Language: English
Subfield: Demography
Field: Social Sciences
Domain: Social Sciences
SDG: No poverty
Open Access status: green
OpenAlex ID: W6922042491
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