Work

Developing Measurement Scales for Factors Influencing the Adoption of E-commerce by Small and Medium-sized Agricultural Enterprises in Vietnam

Year: 2025

Type: article

Abstract: Through methods such as literature review, qualitative interviews, and preliminary quantitative surveys, this study proposes and refines measurement scales for factors influencing the adoption of e-commerce by small and medium-sized agricultural enterprises in Vietnam. The research findings serve as a foundation for further quantitative studies on the degree of influence of these factors. They provide a basis for evaluating and proposing solutions to promote e-commerce adoption among small and medium-sized agricultural enterprises, thereby enhancing business performance and fostering sustainable economic development. Keywords: Development of Measurement Scales for Influencing Factors; Small and Medium-sized Agricultural Enterprises; E-commerce.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.14913087

Author: Truong Huy Hoang

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Zero hunger

Open Access status: green

OpenAlex ID: W6930543128

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