Year: 2025
Type: article
Abstract: Inbound Recruiting is an emerging strategy that aligns digital marketing principles with talent acquisition. It offers companies a proactive approach to attracting, engaging, and retaining high-value candidates through content-driven employer branding and relationship building techniques. This article examines the theoretical foundations of Inbound Recruiting, its strategic advantages in a competitive job market, and practical recommendations for its successful implementation. By analyzing case studies and industry trends, the study highlights how organizations can integrate this approach to enhance recruitment efficiency, reduce hiring costs, and strengthen long term employee engagement.
Authors: Youssra Kannaoui, El Yachioui Maryam, Benabdelhadi Abdelhay
Language: English
Topic: Employer Branding and e-HRM
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W6930565112
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