The main tools of digital marketing in the popularisation of library collections and services: the example of the work of the Yakub Kolas Central Scientific Library of the National Academy of Sciences of Belarus
Year: 2024
Type: conference-paper
Abstract: The article reviews the main tools of digital marketing and describes the options for using them to promote the library's services and collections. Thetechnology of using digital marketing tools is demonstrated by the example of the work of the Yakub Kolas Central Science Library of the National Academy ofSciences of Belarus.
Author: Fiodorova, K. A.
Language: English
Topic: Web and Library Services
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
Open Access status: green
OpenAlex ID: W6930633641
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