Work

Discursive Features of the Number of Words in Advertisements

Year: 2024

Type: article

Abstract: Advertising text as a unit of advertising speech is an object of research for experts in various scientific fields. The number of words is an integral element of modern advertising text. In the article, the discursive features of words related to the number of words in advertisements were analyzed. Keywords: advertising, discourse, vocabulary, pragmatics, text

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.13906270

Author: Maxliyo Botirova, TerDU teacher

Language: English

Topic: Linguistics and Discourse Analysis

Subfield: Philosophy

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6930641393

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