Gamification on Marketing
Year: 2024
Type: article
Abstract: This study talks about the expanding role for gamification in marketing, proving its efficacy in increasing customer engagement and loyalty to a brand. According to the poll results, a large section of the public interacts with gamified marketing, with competitive features and prizes playing important roles in keeping them interested. Gamification not only drives customers with strong rewards like discounts, but also with delightful experiences that encourage repeat involvement and social sharing. Brands such as Nike and Starbucks have successfully employing gamification methods, demonstrating the potential for increased customer retention and revenue. The poll also indicates that gamification is expected to gain recognition, with the majority of the participants expecting it will become a viable marketing strategy in the future.
Author: G. Pavani
Language: English
Subfield: Developmental and Educational Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6930654759
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