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The Use of Artificial Intelligence in Marketing for Social Economy Businesses: Promoting Local Sustainable Growth

Year: 2024

Type: article

Abstract: : Social economy enterprises (SEEs) are a form of community building that puts social and environmental sustainability ahead of profit. But limited capital and technology expertise generally keep them at arm’s length from competing with established businesses. The exponential development of Artificial Intelligence (AI) offers an exceptional opportunity to SEEs to circumvent these constraints. Through the use of AI-based marketing platforms, SEEs can enhance their campaigns, engage with stakeholders and contribute to local sustainable development. In this blog post, I explore the real-world use of AI for SEE marketing, how it can impact community results, and the ethical implications. Last, it outlines open research questions that could advance AI knowledge and practice in this field.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.14547595

Authors: Dr Panagiotis Gatomatis*, Dr Nikos Bogonikolos, Dr Leonidas Papakonstantinidis

Institution: University of Peloponnese

Language: English

Topic: Artificial Intelligence Applications

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: green

OpenAlex ID: W6930663524

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