How Digital Platforms Empower Smes: a Comparative Analysis of E-commerce Strategies in Developed and Emerging Markets
Year: 2024
Type: article
Abstract: The study investigates the role of e-commerce in small business growth, focusing on Small and Medium Enterprises (SMEs) in both developed and emerging markets. The objective was to assess how e-commerce platforms like Amazon, Alibaba, and Jumia empower SMEs to expand their market reach and increase operational efficiency. Using a comparative analysis approach, the study analyzed data from industry reports and academic journals. Results indicate that SMEs utilizing e-commerce experienced revenue growth of up to 30% in emerging markets and 15% in developed markets. However, challenges such as limited digital infrastructure and low internet penetration in regions like Sub-Saharan Africa, where only 2% of businesses engage in e-commerce, hinder broader adoption. The study concludes that enhancing digital infrastructure and integrating localized payment systems is essential for further SME growth through e-commerce.
Author: Mbonigaba Celestin*, M. Vasuki** & A. Dinesh Kumar***
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6930690415