Importance of Branding and Brand Management in the Indian Education Sector
Year: 2024
Type: conference-paper
Abstract: In the competitive landscape of Indian higher education, effective branding and strategic brand management have become indispensable tools for institutions aiming to attract and retain students. This paper explores the critical role of branding in the education sector in India, specifically focusing on its impact on student admissions. It examines how branding influences perceptions, attracts prospective students, and fosters engagement with stakeholders. Drawing upon theoretical frameworks and empirical evidence, the paper proposes strategic approaches for educational institutions to optimize their branding efforts and improve student admissions outcomes. In this paper, we have discussed various issues related to attracting prospective students, Building trust and credibility, Differentiation and competitive advantages, and brand management. The paper also advocates for a proactive approach to educational branding, emphasizing the alignment of brand strategies with institutional values and market dynamics. Future research could explore the impact of emerging technologies and global trends on educational branding strategies in the Indian context.
Author: Aithal, Sreeramana
Institution: Poornaprajna Institute of Management
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
SDG: Quality education
Open Access status: green
OpenAlex ID: W6930733387
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