Ai and Big Data Analytics in Crm-erp: a Roadmap for Smarter Business Strategies
Year: 2024
Type: article
Abstract: The integration of Artificial Intelligence (AI) and Big Data Analytics into Customer Relationship Management (CRM) within Enterprise Resource Planning (ERP) systems is transforming business strategies. This paper explores how AI-driven analytics enhance CRM-ERP capabilities, leading to smarter decision-making, predictive insights, and improved customer engagement. By analysing various AI techniques such as machine learning, natural language processing, and predictive analytics, this study outlines the benefits, challenges, and future potential of AI in CRM-ERP systems.
Author: Dr Mehul Kumar, Surendrabhai Patel, Dr Tejas H. Thakkar, Mr. Abhishek Dave
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6930749178
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