"Smart Management, Better Care."
Year: 2025
Type: article
Abstract: In today’s rapidly evolving healthcare landscape, the integration of effective marketing and management strategies is crucial for delivering high-quality care while ensuring operational efficiency. This article explores the role of marketing in healthcare, emphasizing patient-centered approaches, digital engagement, and reputation management. Strong healthcare management practices are also looked at, with an emphasis on strategic planning, resource optimization, and regulation compliance. The article shows how marketing and management can work together to make patient experiences better, build relationships that last a long time, and grow the business. In an increasingly competitive environment, healthcare organizations can improve patient outcomes, adapt to industry changes, and achieve sustainable success by aligning both functions.
Authors: Venugopal Anisha Shree, Moldoev Murzali Ilyazovich
Institution: Osh State University
Language: English
Subfield: General Health Professions
Field: Health Professions
Domain: Health Sciences
Open Access status: green
OpenAlex ID: W6930792745
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