Work

Enhancing Seafood Marketing: A Qualitative Analysis of Consumer Engagement and Purchase Propensity

Year: 2024

Type: article

Abstract: This research aims to provide a widespread analysis to upgrade the seafood supply chain, focusing on the key elements like marketing policy, consumer perception, demand & supply time, storage & transport system, environmental sustainability etc. This study pursues to know how the marketing policy will help us to make awareness about the sector, importance of seafood to the aquaculture industry, also in human body.

Source: Supply Chain Insider

DOI: 10.5281/zenodo.13865088

Authors: Md.Mirajul Islam, Sheikh Arina Afrin, Md.Zulkarnain Mahin, Md.Shahriar, Alam Sifat, Fariha Anjum

Language: English

Topic: Food Industry and Aquatic Biology

Subfield: Food Science

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDGs: Life below water, Responsible consumption and production, Zero hunger

Open Access status: diamond

OpenAlex ID: W6930800622

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