A Study of the Challenges Faced by Consumers in Using Voice Search and Voice Assistants and by Digital Marketers in Voice Search Optimisation
Year: 2025
Type: article
Abstract: : In today’s digital world, Voice Search has become popular among users & businesses. The evolution of voice search technology has had a significant impact on both digital marketing strategies and consumer behavior. As of today, the most used personal voice assistance services are Google Voice Assistant, Siri from Apple, Cortana from Microsoft, Bixby from Samsung and Alexa from Amazon.
Authors: Gaikar, Hrushikesh, Shinde, Sakshi, Damodar, Arya, Kapote, Sadhana
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: green
OpenAlex ID: W6930821506
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