Work

Innovative streaming technology as a factor of destination promotion: analysis, world experience, perspectives.

Year: 2024

Type: article

Abstract: The tourism industry was one of the first to feel the impact of the Covid-19 pandemic, which led to the search for new technologies to promote services. Many travel agencies and influencers started to conduct live tourism broadcasts to give audiences the opportunity to virtually visit and learn about new interesting tourist destinations abroad. The study focuses on the possibility of destination development using streaming. World experience and recommendations for the use of this innovative technology in the Russian Federation are presented, as tourists are looking for an unforgettable experience when visiting a live broadcast about tourism, as if they themselves were physically present at a tourist attraction.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.14913076

Authors: TEREKHINA, Yulia V., NURULLINA, Guzel N.

Institution: Kazan State Technical University named after A. N. Tupolev

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: green

OpenAlex ID: W6930826019

FWCI:

Cites:

Cited by:

Related to: