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Fast Food Business: Opportunities and Threats

Year: 2025

Type: article

Abstract: According to data of the General Statistics Office (2023), Vietnam’s population is 100.3 million people in 2023, an increase of 834.8 thousand people compared to 2022. Currently, Vietnam is the third most populous country in Southeast Asia (after Indonesia and the Philippines) and ranks 15th in the world. In recent years, the fast food market in Vietnam has truly become a powerful industry, stemming from Vietnam’s young population and increasing consumption demand. Despite the great growth potential, the fast food market also faces some significant threats. This article aims to point out the opportunities and threats for fast food businesses and propose some solutions to promote consumption and sustainable business for fast food production and business establishments.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15103194

Authors: Thi Van Anh Nguyen, Huy Hai Duong Dinh, Thi Kim Yen Ngo, Kim Chung Le, Thi Thao Van Tran

Institutions: University of Labor and Social Affairs, Banking Academy of Vietnam

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: green

OpenAlex ID: W6930833415

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