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Marketing Opportunities in Supply Chain Development in Small Businesses

Year: 2024

Type: article

Abstract: This article examines the role and importance of marketing strategies in the process of developing a supply chain in small businesses. The role of marketing activities in improving the efficiency of the supply chain, meeting customer needs, and ensuring competitiveness is analyzed. It also highlights the development opportunities of small businesses through market analysis, effective communication with customers, and the use of innovative marketing methods. Keywords: small business, supply chain, marketing strategies, market analysis, customer needs

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.14564356

Author: Abduvaxobov Boburmirzo Botirovich PhD student at Samarkand Institute of Economics and Service

Language: English

Topic: Quality and Supply Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: green

OpenAlex ID: W6930843506

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