Psycholinguistic analysis of English Advertisements
Year: 2025
Type: conference-paper
Abstract: . This study explores the psycholinguistic analysis of English advertisements, focusing on how linguistic structures and psychological principles influence consumer behavior. By examining the interaction between language and the subconscious, the paper highlights the role of linguistic techniques in shaping attitudes, perceptions, and buying decisions. The research examines various types of linguistic elements, including syntax, semantics, phonology, and pragmatics, and their persuasive effects in advertising. Through qualitative analysis of selected advertisements, this paper demonstrates how advertisers utilize these linguistic tools to maximize the impact on consumers’ cognitive and emotional processes.
Author: Xusanova, Umida
Institution: University of Tashkent for Applied Sciences
Language: English
Subfield: Philosophy
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6930993424
FWCI:
Cites:
Cited by:
Related to: