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A Study on customer satisfaction towards Royal Enfield

Year: 2025

Type: article

Abstract: This article explores customer satisfaction with Royal Enfield motorcycles in Pondicherry, highlightingbuyer demographics, brand perceptions, purchase motivations, and post-purchase experiences. Based onsurvey analysis and market trends, it presents insights into customer preferences, evaluates factorsinfluencing satisfaction, and offers recommendations for enhancing brand appeal and service quality.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15375914

Author: A Study on customer satisfaction towards Royal Enfield

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6931006755

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