Digital marketing transformation strategy of Guizhou medium-, small- and micro-sized sauce-flavor Baijiu enterprises
Year: 2025
Type: article
Abstract: Under the background of globalization and rapid development of information technology, digital marketing transformation of Guizhou's medium-, small- and micro-sized sauce-flavor (Jiangxiangxing) Baijiu enterprises has become the key to gaining competitive advantages in the market. Based on literature review and theoretical exploration methods, the challenges faced by Guizhou's medium-, small- and micro-sized sauce-flavor Baijiu enterprises in terms of technology adoption, cultural content creation, user engagement and market positioning were analyzed. The study found that these challenges can be effectively addressed by implementing strategies such as technological innovation, cultural integration, user interaction enhancement and market positioning optimization. The results provided practical guidance for the digital marketing transformation of Guizhou's medium-, small- and micro sauce-flavor Baijiu enterprises, while contributing new perspectives to the theoretical study of digital marketing, which had certain theoretical and practical significance.
Author: WANG Zhentao, HUANG Tingxue, ZHANG Quan
Institutions: Zhaotong University, Guizhou Minzu University, Moutai Institute
Language: English
Subfield: Demography
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6941130498
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