Man-Versus- Machine:Gender and Technology in Discourses on the Future of Work
Year: 2025
Type: article
Abstract: Purpose – The purpose of this article is to analyse how popular books on the future of work discuss gender and technology. Design/methodology/approach – To understand how popular books on the future of work consider gender and technology, ten books on the future of work were selected, coded and analysed. Findings – The article shows that gender and technology are imagined in the literature on the future of work in three ways: first, gender is discussed in relation to algorithmic bias; second, the man-versus-machine trope is used to articulate the epic battle for jobs in the future of work; finally, lack of women among the designers of artificial intelligence is highlighted. Originality/value – The article presents a differentiated understanding on how gender is discussed in the technology-driven future of work literature to show which aspects are neglected in those discussions.
Author: Kelan, Elisabeth; id_orcid 0000-0002-8313-0278
Language: English
Subfield: Safety Research
Field: Social Sciences
Domain: Social Sciences
SDG: Gender equality
Open Access status: green
OpenAlex ID: W6941175087