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Impact of Media and Marketing on Sustainable Development of Traditional Craft Villages in Vietnam

Year: 2024
Type: article
Abstract: The goal of the paper is to analyze the media and marketing practices in traditional craft villages.This assessment aims to examine the extend of influence of these practices on the sustainability of traditional craft villages. From there, analyses and recommendations are made to preserve traditional crafts.Keywords: media, marketing, sustainable development, traditional craft villages, Vietnam
Language: English
Subfield: Museology
Open Access status: green
OpenAlex ID: W6949148580
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